Folded Dimensions: 4 " X 9 "
Open Dimensions: 34 " W X 18 " H
Date Location: Lower right corner of the map - Copyright Date. In Legend.
Cover Description: Tan background with a red colored Studebaker Avanti featured. "Ontario" is in the upper left of the cover and the Gulf logo appears in the lower right corner. 1972 was the tenth anniversary of the year that production of the Avanti began.
Date Code: Non Applicable
Scale: Ontario side - 1" = 20 miles
Northern Ontario Side - 1" = 35.5 miles
Main Legend Side Features: Legend, map of Southern Ontario, smaller maps of Central Ottawa, Ottawa& area, Peterborough, Niagara Falls, Waterloo, St. Catharines, Kingston, London and Windsor. Index of cities, towns & villages, Index to Points of Interest, Mileage Table, Wayfare Restaurant advertisement and Gulf Travel Service.
Opposite Side Features: Legend, Map of Northern Ontario, maps of Central Hamilton, Thunder Bay, downtown Toronto, Metropolitan Toronto, Gulf Travel Service, Wayfare Restaurant advertisement, front and rear covers and index of cities and towns.
Other: Rolph-McNally Limited, Toronto, Ontario
Note: See write-up below about the Studebaker Avanti.
Raymond Loewy's sketch of his dream car.
The Studebaker Avanti was a sports coupe originally built by the Studebaker Corporation of South Bend, Indiana, USA between June of 1962 and December of 1963. Designed by a team of stylists employed by industrial designer Raymond Loewy, the Avanti was all new on the surface and a radical design that is still appealing in the 21st century. Dimensionally, the car's size was very close to that of the Ford Mustang.
Avanti is Italian for "forward" or "advance," and the car lived up to its name. While Jaguar began offering production-car disc brakes in 1957 on the XK140, the Avanti was the first American mass-produced car to feature standard disc brakes (check 1951 Chrysler Crown Imperial), it also led in its adoption of aerodynamics with a smooth nose -- beating the Ford Taurus and other cars to the streamlining trick of hiding its grill under the bumper by 20 years. The Avanti's emphasis on safety, with seatbelts available as an option, safety door latches and roll-over protection bar, was also very advanced, befitting its name. The Avanti has survived failure after failure of its host companies, yet has risen to cult status, maintaining a loyal customer base large enough to support production as a luxury specialty car on and off for over 40 years.
The Avanti's classic design originated in an intense five-week session in a rented house in Palm Springs near the home of lead designer Raymond Loewy. It proved so timeless in appeal the car was produced as a hand-built, custom-order model for decades after Studebaker stopped its production.
Because of Studebaker's precarious financial situation, it had little capital to invest in product development. Though the Avanti looked entirely new it was mounted on a Lark convertible frame first developed in 1953. For power, the Avanti relied on Studebaker's own excellent V8, which underwent considerable high-performance modifications.
Early Orders and Problems
The Avanti was heavily promoted and many enthusiastic buyers placed advance orders. However, long production delays negatively affected sales. The production delay of the Avanti was due to problems with the alignment of some of the fiberglass body panels and that the rear window opening was too large for the glass. These difficulties were quite surprising to Studebaker executives since body fabrication had been farmed out to the Moulded Fiberglass Products Company of Ashtabula, Ohio, the same firm that had fabricated the Chevrolet Corvette bodies since that car's production began in 1953. In order to solve these problems, Studebaker was eventually forced to assemble the body panels themselves - but it was too late as many sales had already been lost.
Instead of offering separate model years of the Avanti, Studebaker made running changes until production of the car ended. In general, the easiest way to differentiate between the earlier and later variants is by the headlight bezels. All Avantis produced from June 1962 through July 1963 featured round headlight bezels. Beginning in August 1963 the car was fitted with squared bezels. Most people refer to the models with round headlight bezels as 1963's and the models with square headlight bezels as 1964's though a number of early 1964 models were made with the round headlight surrounds.
In December 1963, Studebaker announced the end of automobile manufacturing in South Bend, Indiana and the consolidation of all Studebaker automotive manufacturing in its Hamilton, Ontario, Canada plant. At that point, the company dropped the Avanti, the Gran Turismo Hawk, and all pickups and trucks in order to focus on sedans, coupes and station wagons. Only 4,643 Avantis had been produced by the time Studebaker closed the South Bend factory. The final Avanti, a white fully optioned R-3 car, contained a letter signed by Studebaker employees advising the future owner of the car's significance under the carpeting near the spare tire well.
Studebaker survived another two years by assembling Commanders, Daytona's, and Cruisers equipped with Canadian built McKinnon (GM) engines.
Following the closure of the South Bend operation, two South Bend, Indiana Studebaker dealers, Nate Altman and Leo Newman purchased the Avanti name, the body moulds, remaining parts, tools, jigs, and a portion of the South Bend factory to continue making the Avanti. Altman and Newman had first approached the Checker Motors Company, maker of the iconic Checker Marathon and taxi cab, about taking over production. However David Markin, Checker's President reportedly stated that his company was not interested in building "an ugly car" like the Avanti.
These Avantis, called the Avanti II, were given a 327 in (5.4 L) Chevrolet Corvette engine and were meticulously hand-built to order in very small numbers. The Avanti II's engine evolved from the 327 to the 350, the 400, and finally the 305.
On October 1, 1982, real estate developer Stephen Blake bought the rights to the Avanti II. Stephen Blake made some updates to the car and also introduced a convertible model.
Blake's company declared bankruptcy in 1986, and the company was purchased by Michael Kelly, who relocated production to Youngstown, Ohio. These cars continued to be built until 1991.