Folded Dimensions: 5" W X 7H"
Open Dimensions: 29" W X 21" H
Date Location: Legend
Cover Description: Solid red area with white and black text over a colored drawing of two automobiles approaching each other on a white highway bordering a body of water.  The Imperial Service "For Happy Motoring " logo is to the right of the above drawing.  A blue area across the bottom of the cover has white text.
Date Code: Non-Applicable
Scale: Southern Ontario Side: 1" = 14.5 miles
           Northern Ontario Side: 1" = 28 miles
Main Legend Side Features: Legend, Map of Southern Ontario, inset map of Eastern Ontario, Index of cities, town & villages of Southern Ontario.
Opposite Side Features: Legend & Map of Northern Ontario, front and rear cover, maps and descriptive write-ups about Ottawa and Toronto, Index of cities, Touring Service Information, mileage chart and a write-up on the Province of Ontario.
Other: Lithographed in Canada  by General Drafting
Note: For details of the descriptive areas of Ottawa, Toronto and the Province of Ontario please refer to the 1951 Esso map - the write-ups on these three areas is identical to this map.

1948 saw the new "Happy Motoring" -
featured on the cover, legend and,
in the Touring Service advertisement.